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Mike Isaac

Find Your Competitor’s Strongest Content: Organic Pages Report

Mike Isaac
Find Your Competitor’s Strongest Content: Organic Pages Report

You will always have competitors that you will be looking to track and monitor as you move along in your SEO campaign, some closer than others. You want to see what  your competitors are doing to raise their rankings and what changes they are implementing to cause this result.

The main factor that will help you in determining how their ranking has changed will be by reviewing man-641691_1920their content. Whatever it is they are posting or changing on their landing pages is affecting where/how they rank for a keyword. Staying on top of this information can put you ahead of the pack and keep you in that golden number one ranking.

I know what you are thinking. How are you supposed to analyze all of this content on my competitors? There is only so much time in the day and by going to each competitor individually would be a poor choice of time management. Here is where SEMrush comes in.

SEMrush has now added the Organic Research Pages report, which will display the landing pages with the highest traffic percentage. This will reveal which pages of your competitor’s website are providing them with the most traffic. These landing pages can then be further analyzed to help you with your SEO strategy. In order to improve your ranking on a keyword you must improve the quality of the landing page associated with the keyword as well as improve the authority of your website. This is done through the content you implement. By reviewing the data provided in this report, you can see what your competitors have been implementing and apply it to your own SEO.

Lets further break down this report.

When you first open the Organic Research Pages Report, you will notice that the landing pages will be listed to the left, with the traffic % and keywords pointing to each page on the right. By default, SEMrush will list these landing pages by Traffic % in descending order, putting the top performing pages upfront.

While you are analyzing these pages, you can always click the blue box to the left of the link to see what the page actually looks like. If you click the URL itself, you will be taken to a URL overview. This will give you specific data organically as well as through AdWords, backlinks and display advertising. This can also become helpful if you are looking to dig deeper into a specific landing page.

ebay com - Pages

By clicking either the traffic % number or keyword number for each landing page will take you to a URL Organic Positions report, giving you specific data for this URL. This can tell you exactly what keywords are pointing to this particular landing page as well  as how much traffic is contributing to the overall traffic percentage for that specific landing page. When you open up this URL Organic Positions, you can examine where keywords are ranking for this specific landing page. If multiple keywords are within the top five positions for the landing page, it would be worth checking out.

This means that the given page is carrying a good amount of authority and/or valuable content. By opening this page, you can then determine what this domain is doing to become so authoritative. You can then do this for multiple competitors and combine these elements you find in your own landing page content.

Finding the strongest landing pages for your competitor can be very advantageous for you. You can take all of the strong elements being used by your competitors in order to structure your content to become that much more advanced. This will also help you as you continue to grow your website. By focusing on more keywords, you will need to create more content to complement them. As you move along in your SEO campaigns, you can continue to follow this same method and set yourself apart from your competitors.

If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at mail@semrush.com. You can also contact us on Twitter by using the #semrushcare hashtag.

Image Credit: Pixabay 1, Pixabay 2

Mike Isaac is the Customer Success Content Manager at SEMrush. He has been working at SEMrush for over a year and is constantly pushing out new content to keep users engaged. Feel free to connect with him on LinkedIn or follow him on Twitter.

Comments

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Hi, I wanted to ask if this was still a valuable thing to do if you're comparing yourself - a generalist - with a specialist competitor. Obviously their domain is more niche & all content on their site is about this one top - where ours is not.
Thanks!
David Cobalt
David Cobalt
This is awesome, but is it possible to pull this through the API? If not, when do you think that will be available?
Mike Isaac
David Cobalt
Hey David! I am glad to hear you enjoyed this! Currently this is not available within our API, however, we are working on adding this. Whenever we come out with any new tool in SEMrush we always plan on adding it to our API at some point. Unfortunately, we currently do not have a timetable as to when this will be available within our API. However, if you would like, you can feel free to send me an email with your contact information and I would be more than happy to notify you once we make this change. Please send an email to michael.isaac@semrush.com if you are interested.

Thanks for reading and sharing your thoughts!
David
David
I just ran the report and exported it and I have a feature recommendation:

It would be nice if the report exported all the ranking keywords along with all the pages noted (and the other metrics, of course) so that could be used in a pivot table in Excel.
Mike Isaac
David
Hey David! Thank you for your feedback. Our POs have been notified of your suggestion and they will take it into consideration. If you can think of any other ideas please feel free to let me know!
David
David
Mike Isaac
Thanks, Mike! If it happens (and/or if the team has concerns about how the export should be formatted since there will need to be repeating rows of URLs with the associated keyword and other metrics and would like me to provide user-input) please freel free to ping me on Twitter @dportney.
Mike Isaac
David
Thanks! I have noted your Twitter handle as well. If anyone from the PO team needs more clarification they will reach out to you on Twitter.
Thanks again!
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