Welcome back to SEMrush's Food for Thought Friday for December 4, 2015.
This week's stories include: how some advertisers are becoming filmmakers, a retrospective of this year's most successful viral content, a look at theLinkedIn app's new Facebook-inspired interface, and more!
Let's jump right in!
Johnnie Walker, JetBlue and Canada Goose Are Creating Short Films to Connect With Consumers by Kristina Monllos via AdWeek on November 30, 2015 At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 minutes or more.
How to Go Viral: Lessons from the Most Shared Content of 2015 by Steve Rayson via Buzzsumo on December 2, 2015 Why does certain content get shared so much and go viral? Last year we looked at 100m posts and highlighted the common characteristics of viral content. This year we added over 1 billion articles to our content database and looked again at the most shared posts.
Why Building an Audience Is So Hard (And Why I'm Still Trying) by Ash Read via Buffer on November 30, 2015 It’s easy to feel like you can grow a loyal audience in no time using the latest growth hacks or Twitter and Facebook tricks. But the truth is, it’s not that simple. Growing an audience is hard.
Facebook Conversion Pixel Changes: What Marketers Need to Know by Andrea Vahl via Social Media Examiner on November 30, 2015 Facebook’s new “one-pixel solution” makes it easier for marketers to monitor and measure conversions from Facebook users.
LinkedIn's new Facebook-like app arrives on iOS and Android by Karissa Bell via Mashable on December 2, 2015 [LinkedIn] released a redesigned version of its main app Tuesday. The new app, which was first previewed in October, makes the app look more like Facebook and other social media apps.
Did I miss anything you and your colleagues talked about around the water cooler this week? Let me know in the comments!