This week we’re highlighting articles on Google's restructuring, new improvements to Twitter direct messages and how to perfect your meta descriptions.
Miss these stories? Read more after the jump.
Why Google Became Alphabet, Explained in 120 Seconds [video] by Josh Constine, TechCrunch, August 14, 2015
What are the pros and cons of Google reorganizing itself as Alphabet? Well, Larry gets to play with the future, Google can focus on more ambitious projects, and it could help the company retain top talent. But will the independent Alphabet company CEOs get frustrated relying on Larry for resources? Here’s everything you need to know in a quick two minute video.
You Can Now Send Giant Twitter DMs by Molly McHugh, Wired, August 12, 2015
Twitter Direct Messages are not exactly a convenient function. The character limit and stilted delivery make it more like a limited, stuttering version of email than a messaging client. Back in June, Twitter announced that at least one thing about DMs would be easier: The 140 character limit would be lifted. Now the day has come, and you can send Twitter messages of up to 10,000 characters back and forth.
How to Create the Right Meta Description by Michiel Heijmans, Search Engine Journal, August 9, 2015
Yet another post about meta descriptions, you think. I hear you think. Still, this is one of the issues my team often gets support questions about after doing a site review. The thing is that everyone gets the idea, but few of us actually take the time to write a proper meta description. Where to start? What’s right and wrong?
... First, let’s be clear about the function of a meta description for your page.
Its main purpose is to get the visitor in Google to click your link. In other words, meta descriptions are for generating click-throughs from search engines.