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Food for Thought Friday: Analytics Hacks, the Best Webinars & Keyword Research

Kathleen Garvin

This week we're highlighting articles on Frank Underwood-approved Google Analytics hacks, the best Internet marketing webinars to attend and how keyword research will be different this year.

Read more after the jump.

Best Internet Marketing Webinars to Attend and Educate Yourself by Ann Smarty, Internet Marketing Ninjas, February 23

Marketing, especially online, is one niche that is always changing. Every year we have new strategies, new tactics, new platforms to explore and avenues to go down. If you are a marketer, you know the feeling of having to scramble to keep up just after perfecting the latest PR craze.

To get a better feel for the more stable and consistent updates in the industry, it is best to turn to the experts. Luckily, there are a lot of webinars out there that will give you all the information you need.

Here are some sites that host *regular* webinars.

*Ed. note: Thanks for including SEMrush webinars, Ann!

4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved by JD Prater, PPC Hero, February 24

Are you a House of Cards fan? Good. Me too. In honor of House of Cards season three, let’s hone our inner Frank Underwood and examine how to stay ahead of the curve when managing our accounts. Like Frank, PPCers understand that knowledge is power and “power is a lot like real estate ... The closer you are to the source, the higher your property value.”

With that in mind, let’s get close to the source of power and raise our property value. To this, I turn to Google Analytics, which is so full data that it can be difficult to know where to begin.

To help you get the most from your account, here are 4 Google Analytics hacks that will improve your account’s ROI.

How will Keyword Research for SEO be different in 2015? 28 SEO Pros Weigh In by Anthony Martello, Keyword Studio, February 24

The search engine marketing world is an ever-changing landscape. Your best strategy in 2014 may not lead to the same results in 2015. We decided to ask the search marketing pros about how they are planning to change their keyword research strategy for 2015 - here are their responses!

Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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Alecsy Christensen

Occasionally takes part in conversations.

I love the spin on Frank Underwood, great time to spin that with the new season underway! :)
Kathleen Garvin

Asks great questions and provides brilliant answers.

Alecsy Christensen
I thought it was clever + creative myself. :)

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