This week we're highlighting articles on an April Fools' Day joke starring Matt Cutts, Groupon's risque Facebook marketing (+1 social media team!), and the SEJ Summit.
Read more after the jump.
Globe Runner Welcomes Matt Cutts as Director of Search by Bill Hartzer, Globe Runner, March 27
[Ed note: Except, not really ;)]
Globe Runner is pleased to welcome our latest employee, Matt Cutts, as Director of Search. Mr. Cutts, a well-known authority in Search and former head of Google’s Web Spam team, will join Globe Runner effective April 1, 2015.
Cutts brings 15 years of experience in search and is a well-known, respected thought leader in search strategy, search quality, and web spam. ... Before joining Google, Matt Cutts worked on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky.
SEO, Social, and How to Utilize Podcasting & Reddit: #SEJSummit Dallas 2015 Recap by Kelsey Jones, Search Engine Journal, April 1
The SEJ Summit Dallas was a great event! We had ten speakers (who had 20 minutes each to deliver their presentation, complete with three takeaways) and four panelists. Topics included Facebook advertising, content marketing, preparing for social media disasters, and creating an SEO strategy for 2015.
[Ed. note: Did you attend? I had a wonderful time, met a lot of familiar faces and learned a ton!]
Groupon knows social, as you can see with its latest Facebook post of a Banana Bunker—a container for a single banana, which you can absolutely purchase on the Groupon site.
Fans are going wild with the clever commentary. And Groupon is responding to every single comment, as innocently as a brand can while discussing what could easily be mistaken for a ... (read more).