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Food for Thought Friday: Behavioral Psychology & Mobile PPC

Kathleen Garvin

First off, Merry Christmas and Happy Holidays! We hope you're having a wonderful holiday season with family and good friends.

This week we’re featuring two articles on FFTF: how behavioral psychology can affect your content marketing, and a Bing Ads Mobile PPC Roadmap.

Continue reading after the jump! (You might just find some holiday photos from the US Office).

How Behavioral Psychology Can Improve Your Content Marketing Strategy by Amber Kennis, December 18, Business2Community

Marketers use content marketing to attract website visitors, convert leads and ultimately close sales. Thus, the whole purpose of content marketing is to get prospects to take action, which is exactly the purpose of behavioral psychology. Although most behaviorists started out studying problem behavior like tantrums or nasty habits, the field has grown far beyond these problem behaviors to application in marketing. By understanding some of the important concepts in behavioral psychology, marketers are able to better utilize content marketing to get prospects to take action.

The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy by Larry Kim, December 23, WordStream

Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice. If you aren't getting in front of mobile searchers as much as possible, the traffic losses are mounting each and every day.

... The Bing Ads Mobile PPC Roadmap walks advertisers through critical mobile search concepts like user context, which PPC metrics matter for mobile, and how to implement mobile search strategy in Bing Ads for best results.

Lastly, here are two photos from our office pollyanna and Ugly Christmas Sweater Party. Enjoy!



Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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