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Food For Thought Friday: Bing, Amazon Dash & Position Tracker

Kathleen Garvin

This week we’re highlighting articles on the amended Yahoo-Bing partnership, Amazon Dash and the latest on the SEMrush Position Tracker.

Miss these stories? Read more after the jump.

Microsoft and Yahoo Agree to Amend Search Partnership by Yahoo Press Center, Yahoo, April 16, 2015

Microsoft and Yahoo announced that the companies amended their search partnership to improve the search experience, create value for advertisers and establish ongoing stability for partners. The update reaffirms commitments made by both companies in the original 2009 agreement, while implementing changes to keep the partnership strong and productive, with both companies committed to maximizing the alliance.

... The update includes improvements in two core areas. First, Yahoo will now have increased flexibility to enhance the search experience on any platform, since the partnership is non-exclusive for both desktop and mobile. Yahoo will continue to serve Bing ads and search results for a majority of its desktop search traffic.

Second, the update increases agility and sales focus. Microsoft will become the exclusive salesforce for ads delivered by Microsoft’s Bing Ads platform, while Yahoo will continue to be the exclusive salesforce for Yahoo’s Gemini ads platform. Integrating the sales teams with those responsible for engineering will allow both companies to service advertisers more effectively. Microsoft and Yahoo plan to begin to transition managed advertiser sales responsibilities this summer.

Amazon Dash-the Next Step in Consumer Convenience or Just an Unnecessary Interruption to the Buying Cycle? by Kerry Sheahan, Absolute Digital Media, April 15, 2015

When Oscar Wilde claimed “we live in an age when unnecessary things are our only necessities”, admittedly he wasn’t talking about the Internet of Things. Nevertheless, I can’t help but feel he might be turning in his grave following the announcement of Amazon Dash. A small wi-fi enabled device that allows you to re-order replenishable household items at the push of a button, the ironically named Dash presumably saves us from ever needing to leave the house again.

Such was its incredulity (not to mention its March 31st release date), that speculation began over whether or not it was an April Fools’ joke. We soon found out it wasn’t, but this in turn raised more questions than it answered. How would this disrupt the path to purchase, and how would this affect other retailers? Meanwhile what would this mean for the future of the Internet of Things? We took a look at the wider impact.

What’s Going on With the SEMrush Position Tracker? by David Black, SEMrush Blog, April 17, 2015

As you know, the majority of users with Position Tracking campaigns have been affected by periodic and prolonged outages over the last few weeks. Technical Support has been inundated with requests to manually update campaigns and we received many emails and phone calls wondering when the madness would stop. Unfortunately, we couldn’t provide resolutions or definitive answers.

Earlier this week, we were able to stabilize the Position Tracker. But, it was short-lived. Even though the current situation isn’t as bad as the previous, we are still dealing with outages. However, there is a silver lining.

Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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