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Kathleen Garvin

Food for Thought Friday: Bing, E-commerce & Halloween

Kathleen Garvin
Food for Thought Friday: Bing, E-commerce & Halloween

Happy Halloween!

This week, we're highlighting articles on a surprising departure from Bing, why e-comm sites need content and a fun infographic on Halloween and keyword volumes.

Check out the three posts we highlighted after the jump. Let us know your thoughts in the comments!

Duane Forrester, Bing’s Long-Time Webmaster Outreach Manager, Loses Job In Microsoft Layoffs by Danny Sullivan, October 30, Search Engine Land

Duane Forrester, the senior product manager in charge of webmaster outreach for Bing, has lost his job as part of the recently announced layoffs at Microsoft. The move leaves Bing without one of its longest-serving and recognizable faces to the SEO and publisher community.

Forrester posted the news on his blog today, saying he’s not upset with Microsoft over the change and happy that he’s made a positive contribution to companies and SEOs.

5 Reasons Why Ecommerce Sites Rule with Content by Jonathan Wright, October 30, Wrightway Digital

In today’s changing e-commerce landscape, people are getting quality, free content from the brands they already purchase from. More and more companies are starting to streamline their products with content, and vice versa. It’s changing the entire marketing system completely around from traditional methods to a more integrated platform. Below are some reasons behind why this phenomenon is taking off fast, as well as some easy to use tips on how to get started.

Infographic: Halloween Superhero Battle by Elizaveta Perstneva, October 31, SEMrush Blog

Halloween is the one day a year where you get to be a superhero! (Or, at least pretend you have super powers.) It’s a chance to dress up as just about anything.

With so many choices, it can be difficult to choose the right costume. Dracula or Elvis? Witch or Disney princess? Hero or villain? And then there are some SEO specialists who won’t have any trouble; they’ll choose a costume with … the highest volume!

Take a look at our Halloween costume keyword research. We looked at superheroes and villains — Who had the higher search volume?

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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