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Kathleen Garvin

Food for Thought Friday: Colossus, Landing Page Goofs & Brand Strategy

Kathleen Garvin
Food for Thought Friday: Colossus, Landing Page Goofs & Brand Strategy

This week we’re highlighting articles on the Colossus Update, an infographic on landing page mistakes (that could make you lose business) and tips to help improve your brand's communication strategy.

Miss these stories? Read more after the jump.

The Colossus Update: Waking The Giant by Dr. Pete, Moz, June 18, 2015

When you watch enough SERPs, you start to realize that change is normal. So, the trick is to find the queries that changed a lot on the day in question but are historically quiet. Looking at a few of these, I noticed some apparent shake-ups in HTTP vs. HTTPS (secure) URLs. So, the question becomes: are these anecdotes, or do they represent a pattern?

9 Landing Page Goofs that Make You Lose Business [Infographic] by Henneke, Copyblogger, June 16, 2015

Boosting conversions seems simple enough.

Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in.

So, why is it that our conversions often suck?

11 Tips to Help Improve Your Brand's Communication Strategy by Meaghan Moraes

As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated, and content will increasingly come from a customer’s peers. Marketers need advocates buzzing about their products as people increasingly receive information about brands from their social connections.

The big question is: How does a company acquire brand evangelists? Here, we’ll discuss how much an authentic, humanized brand voice matters in your quest to get people raving about you to all of their friends – not to mention form long-lasting brand-customer relationships built on a solid foundation of trust. Here are 11 key tips to help improve the way your brand communicates with consumers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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