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Kathleen Garvin

Food for Thought Friday: Content, Microsoft & Community

Kathleen Garvin

This week, we’re featuring articles on the best tools for content distribution, Microsoft launching an Instagram page (and hiring a photographer for the best. gig. ever.) and why startups are focusing more on hiring community managers.

Check out these three posts after the jump.

Your Content, Everywhere: The 17 Best Tools to Get Your Content Its Largest Audience by Kevan Lee, November 10, Buffer

When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the largest audience possible?

We’ve considered that question often at Buffer, as we try to maximize our content so it reaches the people who need it. There are certain strategies you can put into place for spreading your content far and wide, and there are a good number of tools that can help these strategies run super smooth.

Here are the tools we use (and the strategies we love).

Microsoft Joins Instagram, Hires Photographer to Travel the World by Rex Santus, November 12, Mashable

One of the biggest tech companies in the world joined Instagram on Wednesday. Microsoft will use the account to show all sorts of people — from baristas to surgeons — using its products in their work.

The technology company is using the picture-sharing website to post images and stories about people with all sorts of careers who use Microsoft in their work. It appears Microsoft isn't skimping on the Instagram content, either. The company hired photographer Justin Bastien, and it's financing his travel to multiple continents to meet with people who might be good fits for the campaign.

Startups are flocking to hire community builders. Why now? by Carmel DeAmicis, November 12, GIGAOM

Part sociologists, part event planners, part product developers, community managers straddle many different roles to build a sense of fellowship among a tech product’s users. ... Early adopters take a risk being involved in startups, particularly marketplaces or user-generated content sites. It can be a steep learning curve, and sometimes a waste of time, to experiment with new products. But people are more compelled to make that effort if they’re joining an active group of other customers. A shared sense of identity and purpose builds trust and loyalty in users.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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