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Phillip Brooks

Food for Thought Friday: Big Data in Fantasy Sports, A 'Dislike' Button on the Horizon, A Search Engine that Can Save Your Life and More!

Phillip Brooks
Food for Thought Friday: Big Data in Fantasy Sports, A 'Dislike' Button on the Horizon, A Search Engine that Can Save Your Life and More!

In this week's Food for Thought Friday we're highlighting articles about the role of data in fantasy sports, Facebook adding a 'Dislike' button, data-centric content marketing, a search engine that could save your life, and Google cracking down on a SEO firm for misleading potential clients.

Let's get into it!

You Aren't Good Enough to Win Money Playing Daily Fantasy Football by Joshua Brustein and Ira Boudway for Bloomberg Business on September 10, 2015

The first step is scraping data from various public resources online and plugging the numbers into his custom-built predictive models, which generate hundreds of lineups based on his forecasts. There are publicly available tools that do some of this work for daily fantasy players, but Sud created bespoke software to make sure no one else can access his data. He also has a technique for identifying athletes who aren’t going to end up on a lot of other team’s rosters, which is important, because there’s a particular advantage in choosing players no one else has noticed.

Mark Zuckerberg: Facebook Working on a 'Dislike' Button by Hope King for CNNMoney on September 16, 2015

The format of the button is still unclear, but the company has been working on the concept for a while and expects to roll it out soon."We have an idea that we're going to be ready to test soon, and depending on how that does, we'll roll it out more broadly," Facebook CEO Mark Zuckerberg said during a townhall Q&A at Facebook's headquarters on Tuesday.

Data is the Next Big Thing in Content Marketing by Alexandra Samuel for The Harvard Business Review on September 14, 2015

Yet even as companies have embraced their new role as content creators, they’ve largely missed out on one of the hottest trends in the world of traditional media: data journalism.  This still-new form of reporting draws on the growing availability of data sets and data analysis tools to uncover and tell stories like the impact of vaccines on infectious diseasesthe continuing problem of school segregation, or the differences in working hours across industries, often presenting the results through compelling visualizations or interactive applications. 

How Healthy Is Your Hospital? Israeli Search Engine Knows by David Shamah for the Times of Israel on September 17, 2015

Milchman created ArchimedicX, a search engine that rates hospitals by procedure, according to hundreds of criteria – staff quality and reputation, number of beds per room, results and repeat treatment statistics, budget, waiting time, language, quality of food, and much more. The search engine – which is free – is available in nine languages, and covers hospitals around the world.

Google Files Suit Against SEO Firm Accused Of Robocalling, Launches Complaint Center For Users by Ginny Marvin for Search Engine Land on September 16, 2015.

As an example, the Google claims Local Lighthouse “sales agents have made statements such as: ‘We’re a Google subcontractor,’ ‘we’re working for Google,’ ‘the $100 fee [to initiate Defendant’s services] goes to Google,’ and Defendant’s customers’ webpages ‘will show up multiple times on the front page and get what’s called ‘Front Page Domination.’” In tandem with filing legal action, Google also launched a new Safety Center page on Wednesday for users who receive robocalls from companies purporting to be affiliated with the search giant.

Did we miss any stories important to YOU? Let us know in the comments.

Phillip Brooks is SEMrush's Content Marketing Manager.

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