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Kathleen Garvin

Food for Thought Friday: Ed Cal, Productivity & Traffic

Kathleen Garvin

This week, we’re highlighting articles on why — yes — you should use an editorial calendar, productivity tips for "lazy" content marketers, and how to increase social shares and boost traffic.

Sound good? Check out the three posts we highlighted after the jump.

Actually, Yes You Do Need An Editorial Calendar by John Miller, November 3, Business2Community

Building an editorial calendar does not need to be difficult. In fact, if you’ve gone about building your strategy in a thoughtful way, it should be easy. There are several online solutions you can use for your editorial calendar. However, most organizations are best suited by starting simply, with Excel or Google docs. 

5 Productivity Tips and Tools for Lazy Content Marketers by Dan Shewan, November 4, WordStream

If you’re a content marketer, you’re likely familiar with the pressures of life in the trenches, but in today’s post, I’m going to show you another way — several, actually — of doing things. Don’t get me wrong. I like my job, but as the old saying goes, I’d rather be fishing.  Here are some tips (and tools) that can help you get more done in the office so you can spend more time out of it.

ViralContentBuzz Review: Boost Your Social Shares + Blog Traffic by Pauline Cabrera, November 7, ViralContentBuzz

So you’ve finally finished cooking up a great blog post. YAY for YOU! Now what? Generate eyeballs!

You don’t just want to create content without getting it seen. Right? You have to go around and promote your content across your social media profiles.

But sharing it to your current followers is not enough. You need to get more people to promote your content for maximum reach.

Remember, the more people share your content, the more it spreads? Yup!

One of the best ways to do it? Use Viral Content Buzz. It's one of my favorite places to promote my content.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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