This week we’re highlighting articles about the value of social media influence, Facebook's official launch for 'Signal', the potential impact of Google Local's switch to so-called '3-packs', and tips for competing with businesses larger than your own on Google.
Let’s get to it!
How Much Is A Social Media Influencer's Audience Really Worth? by Nathan Skid & David Hall via Advertising Age on September 23, 2015
"Many influencers are reaching as many, if not more, people than traditional publishers every single day," Mr. Stein said. "They got that reach because they were really good at producing original content that people wanted with the specific point of view they brought to the table."
Facebook Launches 'Signal', a Content Insights Tool for Facebook and Instagram by Andrew Hutchinson via Social Media Today on September 17, 2015
"Journalists interested in seeing what conversations are resonating on Facebook can monitor which topics are trending and then quickly display related content that has been shared publicly—unranked and in chronological order— from both people and Pages for deeper context on those trends."
Google Switched To Local 3-Packs: Is There Cause For Alarm? by Andrew Shotland via Search Engine Land on September 22, 2015
In August, Google rolled out an update to how it displays local results by eliminating all 7-packs and moving exclusively to mobile-optimized 3-packs. Shortly thereafter, it appeared that the 3-packs were now consistently ranked in the top spot (below ads, of course) for any Google search that produced local results. From there, all Local SEO blogger hell broke loose:
How to Compete With a Billion-Dollar Business on Google by Jason Parks via Entrepreneur on September 18, 2015
Even if the opposing team has hundreds of thousands of dollars allocated to their marketing budget, that doesn’t mean much if they aren’t looking at the most effective way to enhance their search engine optimization. This is your opportunity to utilize a clever SEO strategy to upset your competition on Google.
Did I miss anything? Let me know in the comments!