This week various companies are diving into the technology industry head first and taking us one step closer to the future. We've highlighted Playstation acquiring gesture-tracking tech, Google investing in artificial intelligence, Facebook diving into creating a universal reaction language with emojis, and 5 reasons marketing tech spending will reach new heights by 2025.
Let's get to it!
5 reasons marketing tech spending will reach $120 billion by 2025 by Heather Clancy Marketers are evolving from “mad men” to “math men,” said Foundation Capital general partner Ashu Garg, when we chatted about this phenomenon several weeks ago. He noted: “There is an inflection point that is being driven by consumer behavior. … That nature of the dialogue has been one way, but we’re moving from dictation to conversation. Marketers tell great stories, but consumers expect the stories to be backed by data, facts and research.”
Sony gives PlayStation VR a hand by acquiring gesture-tracking tech by Katie Collins Sony has acquired Belgian company Softkinetic. Softkinetic makes image sensor technology for body-sensing, and in the past, Sony has licensed the technology before for virtual reality and augmented reality games. However, Sony has decided to move forward with a new initiative of diving into the virtual reality market, an area that has drawn the interest of Facebook, Samsung, Google and more. This could be the next big thing - to transport users to a different world with a simple headset!
Google Doubles Down On AI In Europe As It Takes A Stake In DFKI Research Center In Germany by Ingrid Lunden The search giant, through its German division Google Germany, has made an investment in the German Research Centre for Artificial Intelligence (the DFKI), a nonprofit institute where some 450 scientists, academics and others work on projects in areas like language technology, embedded intelligence, augmented reality, knowledge management, and multimedia analysis and data mining.
Facebook tests 'Reactions' to express emotions beyond 'like' by Jessica Guynn It's not a "dislike" button but Facebook is going beyond the "like" button to express a broader range of human emotions. The new buttons called "Reactions" include "love," "haha," "wow" and "yay." Also at your fingertips will be angry and sad faces. The emoji-like symbols are designed to be universally recognized across cultures.
'If you don't make it at Tesla, you go work at Apple by Matt Weinberger Tesla Motors CEO Elon Musk doesn't think very much of Apple's reported plan to build an electric car. When asked about the fact Apple kept hiring Tesla engineers, Musk didn't bother to spare anyone's feelings: "They have hired people we've fired," Musk said. "We always jokingly call Apple the 'Tesla Graveyard.' If you don't make it at Tesla, you go work at Apple. I'm not kidding."
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