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Food for Thought Friday: Fake on Facebook & 'Depth' in Content Marketing

Kathleen Garvin

This week we chose two articles: "depth" over "breadth" in content marketing, and how to report fake (Ed note: and annoying) news items on your Facebook News Feed.

Continue reading after the jump.

Why 'Depth Not Breadth' Will Be the Rallying Cry of Content Marketing in 2015 by Joe Lazauskas, contently.com, January 28

Some of the smartest brand publishers on the planet ... have long had a similar perspective, and this pretty logical approach is gaining more traction, though it’s still far from mainstream. But I do think one thing that’s been holding it up is the lack of a rallying cry, since — let’s be honest —”engaged time” or “attention time” aren’t very catchy. But now, I think we’ve got it: depth not breadth.

To be fair, I didn’t coin “depth not breadth.” It’s been a rallying cry in the education world for a while. But I never saw it used in relation to digital media until Evan Williams, co-founder of Twitter and Medium, decided to take some time off from dominating the media world to blow some minds in a blog post. “Most Internet companies would build better things and create more value,” Wiliams writes, “if they paid more attention to depth than breadth.”

How to Report Fake News Feed Stories and Hoaxes on Facebook by Jacob Curtis, JacobCurtis.com, January 29

Have you fallen for the latest Facebook hoax or hate being "trolled" by your friends who share fake News stories on Facebook?

Good news! Facebook just added an option for users to report stories they see in News Feed as false, which helps save the rest of us from being fooled!

Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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