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Food for Thought Friday: Fake Sites, Click-To-Call Performance & Blog Traffic

Kathleen Garvin
Food for Thought Friday: Fake Sites, Click-To-Call Performance & Blog Traffic

This week we’re highlighting articles on Bing warning users about fake pharmacy websites, call abandonment within your business and how you can turn it around, and a comprehensive piece on how to get more traffic to your blog.

Miss these stories? Read more after the jump.

Bing To Warn Searchers Of Fake Pharmacy Web Sites Via FDA by Barry Schwartz, SEO Roundtable, August 7, 2015

Bing announced they will start to warn searchers before they land on a pharmacy web site that might be fake, harmful and dangerous to the searcher.

Bing said they will use the FDA list of Internet Pharmacy Warning letters and keep in sync with that list.

1 in 5 Calls to Your Business Are Abandoned: Here’s How to Save Them by Erin Sagin, WordStream, August 6, 2015

Last week, Marchex released a comprehensive study analyzing mobile click-to-call performance. It married Marchex, Google and BIA/Kelsey data to assess the state of the mobile marketplace today and provide projections for the future. As I read it, one stat in particular stood out: A full 20% (on in five!!) of calls from mobile phones are abandoned.

As a PPC marketer who is a huge proponent of promoting calls through mobile ads, I was really discouraged to learn that so many mobile calls end in a hang-up. However, I quickly recognized the silver lining. Unlike most PPC challenges, this isn’t a complex, unsolvable issue. If you take measures to treat callers well (eliminate long hold times, make it easy to connect with the right department, and pick up the dang phone!), your call abandon rates will diminish in no time.

How to Get More Traffic to Your Blog (Snap, Crackle and Pop) by Will Blunt, Blogger Sidekick, August 7, 2015

You’ve created something epic… I know the feeling. A blog post so good, so in depth, and so engaging that everyone will want to share it with their friends. But they don’t. Nobody Tweets, nobody comments… and worst of all, it feels like nobody cares. All that hard work for what – this feeling of inadequacy?

... You are just focusing on the wrong thing. ... Today I want to share with you the 3-step process I use to guarantee hundreds and hundreds of social shares, every time I post. Are you ready?

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Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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