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Kathleen Garvin

Food for Thought Friday: Freebase, Lead Gen & Content Trends for 2015

Kathleen Garvin

This week we’re featuring articles on Freebase shutting down in 2015, how a content marketing plan can increase your leads and the seven trends that will "dominate" in the new year.

Ready to read more? Continue after the jump!

This Content Marketing Plan Quadruples Your Leads by Jan Gordon, Curatti

...You actually can quadruple leads — or achieve other impressive achievements — with content marketing. Of course, it will require great content. It will require great marketing. It will require quantifying and qualifying the objective. How many leads? What’s a lead?

Above all, it will require a content marketing plan. You need to get one together. Not soon. Not next week. Now.

So power-down your phone and plug into this post. I’m going to give you a solid plan for creating a solid plan. Sound like a plan?

The Top 7 Content Marketing Trends That Will Dominate 2015 by Jayson DeMers, December 16, SAP

Content marketing is bigger than ever; content creation and publication is at an all-time high, content marketing and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.

In this article, I’ll outline some of the significant challenges marketers will face this year when it comes to content marketing, as well as looking at trends we’re likely to see during 2015.

Freebase is shutting down – What does it mean for the Knowledge Graph and SEO? by Brafton Editorial, December 19, Brafton

SEO is no longer just about ranking at the top of SERPs — it’s about total overall visibility. That’s why the Knowledge Graph is an increasingly important part of content marketing and search engine optimization. However, Google is throwing a small wrench in the works with its announcement Freebase will be shutting down in 2015.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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