Food for Thought Friday: Landing Pages, Drake & KISSmetrics

Kathleen Garvin

This week we're highlighting articles on how to write persuasive landing pages, a Drake-themed search engine, and the announcement that Neil Patel and Hiten Shah have left KISSmetrics.

Miss these stories? Read more after the jump.

5+ Power Words & Techniques for Writing More Persuasive Landing Pages by Dan Shewan, WordStream, April 8

Whether you’re looking to generate leads or increase sales, having your PPC ads direct visitors to persuasive landing pages is an excellent way to grow your business. However, genuinely persuasive copywriting is challenging, and it takes a great deal of nuance and subtlety to spur your prospects into action.

In today’s post, I’ll be examining three persuasive techniques you can use for landing page optimization, five “power words” for persuasion and what makes them so effective, and how you can use these tactics to make your prospects do what you want them to.

Someone Created A Drake-Themed Search Engine And It Should Probably Replace Google by Ama O'Connor, BuzzFeed, April 9

If you ever yearned for an easier way to find out how everything in this universe relates to Drake, your prayers have been answered.

A new search engine called “Let Me Drake That For You” threatening to displace the likes of Google, Yahoo, and Ask Jeeves will connect any word you type with everyone’s favorite sensitive rapper, Drake.

Moving on from KISSmetrics… by Neil Patel, Quick Sprout, April 10

When you start a company, it becomes your baby, and one of the hardest things to do is let go of it.

In 2008, I started a company called KISSmetrics with my co-founder Hiten Shah. The company has grown nicely, and we raised millions of dollars to help expand the growth of the business.

But what Hiten and I never really announced was that in 2014, we left KISSmetrics. Here’s why we left, and here’s what’s next… 

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Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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