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Kathleen Garvin

Food for Thought Friday: Google is Hiring, Phantom Tremors & Social Media Hidden Features

Kathleen Garvin
Food for Thought Friday: Google is Hiring, Phantom Tremors & Social Media Hidden Features

This week we’re highlighting articles on Google (they're hiring!), Phantom tremors and social media hacks (like how to mute someone on Twitter without unfollowing them).

Miss these stories? Read more after the jump.

Google Is Hiring An SEO Manager To Improve Its Rankings In Google by Barry Schwartz, Search Engine Land, July 15, 2015

Google is hiring an SEO manager, based on a recent job posting on the Google Careers portal.

The job listing is for a “Program Manager, Search Engine Optimization.” The description of the job makes it clear that this is about marketing.

... Google wants to improve its marketing and product pages to drive “organic traffic” to those pages.

Phantom Tremors Continue As SEOs Wait For Panda – Latest Tremor on 7/14/15 by Glenn Gabe, G-Squared Interactive, July 17, 2015

After Panda 4.0 in May of 2014, I saw what looked like near-weekly updates impacting Panda victims. I called these updates Panda tremors, and they were confirmed by Google’s John Mueller.

Basically, after Google pushes a major update, it can refine and tweak an algorithm and then push smaller updates (to ensure everything is working the way they want). I saw many of those tremors after Panda 4.0. Well, Phantom 2 has been similar. I started seeing Phantom tremors soon after the initial rollout and I have seen several more over time.

And most recently, I saw the latest Phantom tremor starting on 7/14/15. I’ve seen the impact with companies I am helping now, but I’ve also had new companies reach out to me explaining what they are seeing. And when tremors roll out, Phantom victims can see more impact (mostly negative based on my analysis, but there has been some positive movement).

Facebook, Google+, Twitter, LinkedIn Hidden Features (Infographic) by David Cohen, Adweek, July 16, 2015

Social networks like Facebook, Google+, Twitter and LinkedIn are increasingly complex, and Salesforce uncovered some of their hidden features.

For example, did you know that it was possible to:

  • Mute Twitter accounts, rather than unfollowing them?
  • Review your “other” messages on Facebook?
  • Share your Google+ Circles with other users?
  • Send messages on LinkedIn to users you are not connected with?

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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