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Kathleen Garvin

Food for Thought Friday: Google Name Change, SEO Cheat Sheet & How to Retain Traffic

Kathleen Garvin
Food for Thought Friday: Google Name Change, SEO Cheat Sheet & How to Retain Traffic

This week we’re highlighting articles on Google Webmaster Tools being rebranded, a new SEO cheat sheet for web developers and how to retain traffic after you change your domain name.

Miss these stories? Read more after the jump.

Announcing Google Search Console - the new Webmaster Tools by Google, Google Webmaster Central Blog, May 20, 2015

For nearly ten years, Google Webmaster Tools has provided users with constantly evolving tools and metrics to help make fantastic websites that our systems love showing in Google Search. In the past year, we sought to learn more about you, the loyal users of Google Webmaster Tools: we wanted to understand your role and goals in order to make our product more useful to you.

It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. What you all share is a desire to make your work available online, and to make it findable through Google Search. So, to make sure that our product includes everyone who cares about Search, we've decided to rebrand Google Webmaster Tools as Google Search Console.

[Download] Announcing the Web Developer's SEO Cheat Sheet 3.0 by Cyrus Shepard, Moz, May 18, 2015

Lots has changed in SEO since 2008 (even since 2013 when we published version 2.0.) To keep pace, we updated version 3.0 to reflect best practices in SEO today.

... All together, we incorporated close to 100 new changes in this edition, some big, some small.

If you can wait to dive in and print it out, feel free to download it right now.

How to Retain Traffic After Domain Change by Fernando Angulo, Search Engine Journal, May 22, 2015

Ask any business owner and they’ll swear by it: they’d never change the domain name. It’s just too catchy. And fit is exactly what they’ve always wanted to represent their company.

... Whatever the reasons for the change, the key point is to ensure your site’s authority stays intact. Here are a few precautions you should take to help ensure your content continues to rank and you don’t lose traffic.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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