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Kathleen Garvin

Food for Thought Friday: Google Panda 4.2, Featured Snippets & Blog Quality

Kathleen Garvin
Food for Thought Friday: Google Panda 4.2, Featured Snippets & Blog Quality

This week we’re highlighting articles on the Panda 4.2 roll out, how to find Google-featured snippets and quality vs. quantity — what should you choose for your blog?

Miss these stories? Read more after the jump.

Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries by Matt Southern, Search Engine Journal, July 24, 2015

Google’s Gary Illyes has confirmed that Google started rolling out Panda update version 4.2 last weekend, affecting 2–3% of queries.

If you haven’t felt any impact from the update yet, it doesn’t necessarily mean you’re in the clear. Panda 4.2 will take a few months to fully roll out, Illyes says, so you may not notice it for a while if at all.

How To Find Google Featured Snippets Using SEMrush And Google Search Console (GSC) by Glenn Gabe, Search Engine Land, July 23, 2015

As featured snippets become more prominent, I’ve received many questions about how to find them for specific websites. For larger sites in particular, it may be hard to know when Google is providing an answer that’s been surfaced from your own content. Let’s face it, with tens of thousands of queries (or more) driving traffic, you might not know which ones yield featured snippets from your site.

Sure, Google’s Illyes said the company might add functionality to Google Search Console to help webmasters measure featured snippets — but who knows when (or if) that will happen?

You should want to know more about your featured snippets. If you can understand why Google is surfacing your content, you have a better chance at replicating that effect. Depending on the query at hand, a featured snippet could drive a lot of targeted traffic to your site. And if that traffic is converting, then a lot of revenue can be on the line.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate by Ginny Soskey, HubSpot, July 22, 2015

Should you create more content of a lower quality or less content of a higher quality?

In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time researching and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads.

But that’s not how blogging works in real life. To grow a blog, you need to consistently publish content that your readers enjoy reading. Yet exactly how often to publish and what those posts should look like can vary tremendously by blog.

Last year, we ran several tests on HubSpot's Marketing Blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness).

... Six months after starting this experiment on the Marketing Blog, we've uncovered some compelling insights that will transform how our section operates. Here's what we did to figure out our optimal editorial strategy — and what we're going to do about it.  

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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