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Kathleen Garvin

Food for Thought Friday: Google Tag Manager, Snapchat & LinkedIn Engagement

Kathleen Garvin
Food for Thought Friday: Google Tag Manager, Snapchat & LinkedIn Engagement

This week we’re highlighting articles on a new guide to Google Tag Manager, a Snapchat update and 10 tips to increase your engagement on LinkedIn.

Miss these stories? Read more after the jump.

Complete Guide to Google Tag Manager by iPullRank, July 1, 2015

In the world of digital marketing, if time is money, then data is pure gold. Essential to the collection of that data are tags, or snippets of code that let you measure traffic, track visitor behavior, and gauge advertising efforts’ impact. The more tags you add to a page, the more data you get. Tags are the lifeblood of analytics, and analytics measures and helps us drive revenue. The problem, as any marketer or developer will tell you, is that tags are a nightmare to implement.

... Now here’s the good news: there is a solution, it’s free, and it’s simple. With Google Tag Manager (GTM), marketers can take back control of their campaigns, letting GTM handle a large part of the technical side of tagging. We wrote this guide to introduce you to Tag Manager and explain how to use it successfully. Mastering Google Tag Manager means finally freeing yourself from the hassle of managing tags manually.

View Snapchat Stories With A Single Tap, Instead of Holding by Matt Southern, Search Engine Journal, July 2, 2015

Tired of viewing those 300-second Snapchat stories while holding your thumb on the screen like you’re using Apple’s fingerprint reader for the first time?

Worse yet, worried about sending your brilliant, yet long Snap for fear of annoying others?

Well now you can view Snaps and Stories of any length with a single tap of your thumb. Previously you had to be touching the screen for the entire length of the content in order for it to play through.

How To Increase Engagement On LinkedIn Status Updates by Theresa Merrill, LinkedIn Pulse, June 25, 2015

Content now garners six times more engagement than jobs on LinkedIn. Surprised? Users flock there to gather intelligence and gain insights. Social media is a platform for you to market yourself to your target audience. You do this by building your brand with a complete, compelling, optimized LinkedIn profile and sharing your thoughts via content.

So how do you cut through the clutter and share content that will engage your network and motivate them to share? Leverage and nurture your network by posting timely and relevant status updates that share content that’s useful, inspiring and actionable. Consistently posting links to articles, whitepapers and blogs will position you as a valuable resource and not just a service provider.

... 10 tips on posting updates that will engage and encourage sharing.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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