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Kathleen Garvin

Food for Thought Friday: Google Update, Unsend in Gmail & Latest Social Media Research

Kathleen Garvin
Food for Thought Friday: Google Update, Unsend in Gmail & Latest Social Media Research

This week we’re highlighting articles on last week's Google update (that saw news websites get a boost in search), how to unsend emails in Gmail and the latest social media research from Buffer.

Miss these stories? Read more after the jump.

Report: Last Week’s Google Update Benefited News & Magazine Web Sites by Barry Schwartz, Search Engine Land, June 22, 2015

Last week, we reported that Google updated their core search algorithm once again. Supposedly, Google makes these changes all the time, but we noticed major changes with this past one, where Google said it was a normal update, not related to Panda, Penguin, SSL or other famously named algorithms.

Marcus Tober from SearchMetrics did a deeper analysis of this update and he noticed based on their dataset that this update may have been related to news related content. The data showed that “new newsworthy content” received a boost with this update.

He then shared analytics on how some major news publications saw a spike in search rankings in Google.

How to Unsend Emails in Gmail by Megan Logan, WIRED, June 23, 2015

Plagued by Sender's Remorse? Google’s finally releasing its fix to (one of) your most serious email woes. “Undo Send” is finally available for Gmail.

“How to unsend email” has to be the defining desperation query of the Internet, and finally there is an answer. The Undo feature is heading out of the Labs (Google’s opt-in, add-on, experimental features for Gmail) and will be an option for all Gmail users (via Web, at least).

Why You Should Share to Social Media in the Afternoon + More of the Latest Social Media Research by Kevan Lee, Buffer, June 15, 2015

I love to see new stats and research about how to best share to social media.

If it’s research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we’re keen to see if the best advice from these studies meshes with our experience, too.

And there’s a lot of new info to go off of.

I’ve collected 10 of the latest surprising, revealing studies on social media here in this post, with takeaways and insight into social media timing, Instagram sharing, Facebook users, and more.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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