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Kathleen Garvin

Food For Thought Friday: Google, Visual Social Media Posts & Analytics

Kathleen Garvin

This week we’re highlighting three articles on 10 types of visual social media posts, Google Analytics tips for web publishers and a Google update — was there or wasn't there one last weekend?

Miss these stories? Read more after the jump.

Google Says No Update Over The Weekend by Barry Schwartz, Search Engine Roundtable, May 5, 2015

No update? Webmaster could not believe it. They saw huge changes across many sites in terms of ranking and traffic. So what is going on?

Who knows - I do believe Google said there was no webspam update. But maybe it was something else? Remember when Hummingbird launched, they said it launched a month prior to their official announcement? I reported updates on 9/12, 9/4 and 8/24 - all of which Google denied. Those were all about a month prior to the official announcement of Hummingbird.

Maybe, just maybe, this was an update but not according to Google's terminology? I don't know.

But as far as Panda, it was definitely not a Panda update. Google said there was not an update at all, but I specifically asked about Panda.

10 Types of Visual Social Media Posts That Get Shared Like Crazy by Anna Guerrero, JeffBullas.com, May 5, 2015

Do you want double your social engagement and get your content shared like crazy?

... Like most good things, in life – there’s a catch. And it isn’t not needing a huge budget or incredible graphic design skills.

When it comes to content creation, many people make this simple mistake: they add more visuals just for the sake of it. This is a basic approach. Smart content marketers create visual content that reach people’s emotions – content with real psychological impact.

If you’re not a graphic designer or artist, don’t freak out. I’m going to walk you through you ten types of powerful visuals that are easy to create and can double your social media engagement. Let’s get started.

5 Easy Google Analytics Tips for Web Publishers by Slobodan Manic, Search Engine Journal, May 4, 2015

If you’re running a blog or magazine-style website and are having success with it, you have no doubt put in a lot of hard work building an editorial process, publishing articles, and have conducted the necessary hand shaking to build your readership.

Trust us, we know how much hard work it takes to become a successful web publisher. We all started at the same place at one point. However, once you’re a successful plateau of content generation, you may find yourself wanting more… wanting to build a better experience for your users that generates more page views, more engagement, more signups, and of course, more revenue. And, that’s where really understanding Google Analytics comes in to play.

Let’s focus on three specific reporting tips that fit well for web publishers: custom dimensions, segments, and goals.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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