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Kathleen Garvin

Food For Thought Friday: Hashtags, WordPress Hacks & Mobile Data

Kathleen Garvin

This week we’re highlighting three articles about why you need to rock hashtags, HTML and WordPress hacks for self-professed non-coders, and mobile data analytics. (You might notice an SEMrush-centric theme this week ;))

Miss these stories? Read more after the jump.

How to Rock Hashtags (And Why You Should) by Olga Andrienko, Search Engine Journal, April 22, 2015

So what’s the point of using hashtags anyway? Two major benefits are their use in content filtering and content discovery. According to Internet Live Stats, there are more than 500 million tweets posted each day on Twitter.  That’s a lot of content to wade through, and that’s just on one site. Hashtags help by tagging content to help social media users to search and filter it.

For example, if you want to find everything that’s been posted recently on the topic of social media on Twitter, then all you have to do is search for #socialmedia and you will see the results. People use this feature to follow news, sporting events, TV shows, brands, and more. It’s a way of taming the social media firehose so people can find valuable information when they need it.

So how does this help you as an entrepreneur, business, or brand? Here are five benefits.

5 HTML & WordPress Hacks for Non-Coders by Kathleen Garvin, Search Engine Journal, April 24, 2015

For many communications jobs today, digital skills are no longer “nice to have” but, rather, expected.

In January 2015, an article in Fast Company listed SEO as one of three “key digital marketing skills” students need to know, but don’t learn in college. Take a look at any journalism job board, and — even if it’s not listed in the position title — I’ll bet nine out of 10 listings include the need of social media and digital marketing skills in the description. Furthermore, look up online editor positions; applicants are expected to have a working knowledge of content management systems and HTML. While degree programs play catch-up, it’s often necessary to get these skills on your own.

Here are some basic HTML skills I’ve picked up along the way that even self-professed “non-coders” can implement on their paid WordPress website, including questions I’ve often asked myself.

SEMrush Launches Mobile Data Analytics by the SEMrush Team, SEMrush, April 20, 2015

Google’s mobile algorithm update is now the hottest topic in SEO. While adapting your website to mobile-friendly guidelines, you are probably wondering: Which of your website’s pages are mobile-friendly and which of them aren’t? Is there a difference between mobile and desktop search results? What is your website’s mobile search visibility?

Today we are happy to announce the launch of mobile data for Organic, Advertising and Keyword Research reports!

The new SEMrush Mobile Analytics Data help you find answers to your questions, quickly spot areas where your website could be more mobile-friendly, and fix them. You can also evaluate how mobile-friendly your competitors’ sites are.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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