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Phillip Brooks

Food For Thought Friday: Hipster Barbie, Local SEO, and Video Ads

Phillip Brooks
Food For Thought Friday: Hipster Barbie, Local SEO, and Video Ads

This week we’re highlighting articles about Hipster Barbie, Content Analysis, Local SEO, Boosting Website Traffic and Video Ads.

Miss these stories during the week?

Read more after the jump:

Hipster Barbie Is So Much Better At Instagram Than You by Taylor Glascock via Wired, September 3, 2015 Socality Barbie is a fantastic Instagram account satirizing the great millennial adventurer trend in photography. It’s an endless barrage of pensive selfies in exotic locales, arty snapshots of coffee, and just the right filter on everything. Anyone who’s flipped through an issue of Kinfolk gets the aesthetic.

Content, Shares, and Links: Insights from Analyzing 1 Million Articles by Steve Rayson via MozBlog, September 8, 2015 This summer, Buzzsumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.

Local SEO Is Not An Island (Or At Least It Shouldn't Be!) by Marcus Miller via Search Engine Land, September 4, 2015 Local businesses' visibility on the SERPs took a hit when Google adopted the "Snack Pack," which shows only three results. Contributor Marcus Miller shares advice on how to handle the increased competition that's likely to result.

17 Ways To Immediately Improve Your Website Traffic by Mike Templeman via Entrepreneur, September 3, 2015 As entrepreneurs we can often feel like the deck is stacked against us when it comes to the digital world. We don’t have the same budgets as our massive competitors, nor do we have the army of marketers that they can employ. So how can a small- or medium-sized business, against overwhelming odds, carve out its piece of the market?

Video Ads: Money For Nothin' & Clicks For Cheap by Pauline Jakober via Search Engine Land, September 9, 2015 If you’ve been following the news around Google’s earnings, you know the company has been able to increase revenue coming from its advertising products despite the fact that it’s making less money per ad. Google has, in fact, been having a cost-per-click problem since the fourth quarter of 2011.

While many thought the problem was that Google was not able to monetize mobile (while others thought not), in April 2015, Google’s outgoing CFO confirmed it was not mobile, but YouTube’s TrueView ads that were the culprits.

Did I miss any news that you think should be listed here? Tell me all about it in the comments!

Phillip Brooks is SEMrush's Content Marketing Manager.

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