This week we’re highlighting articles on using Periscope for your business, the most-expensive keywords on Google, user behavior as a ranking factor, and Google's market share of search volume.
Miss these stories during the week?
Read more after the jump:
Periscope is already proving to be an incredibly powerful social tool, and savvy marketers are using it in innovative ways to grow their businesses. In this article you’ll discover six ways to use Periscope for your business.
The 100 Most-Expensive Keywords on Google [INFOGRAPHIC] by Lindsay Kolowich on Hubspot, August 24, 2015
If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX. With the help of the folks at SEMrush, WebpageFX figured out which keywords have the highest cost-per-click in Google AdWords.
Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data.
Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access.
Google Controls 65 Percent of Search, Bing 33 Percent [ComScore] by Greg Sterling on Search Engine Land, August 21, 2015
In the simplest terms, the world of organic search is roughly two-thirds Google, one-third Bing. Those are the July 2015 “powered by” numbers provided by comScore for the US search market.
What articles did you read this week that you think belong on this list? Let me know in the comments!