This week we chose articles on the new era of the hybrid marketer, how you can use SEMrush for affiliate marketing and the best time to think (and write!) creatively.
Continue reading after the jump.
The New Era of the Hybrid Marketer by Jason Miller, Content Marketing Institute, January 20
As hybrid marketers, we aren’t just dabblers; we are practitioners. We go out of our way to master the tactics and strategies that make up a complete integrated marketing approach. We are willing to learn things and constantly change our skill set and points of view to serve our end goals. This list is constantly growing, so the most important trait of any good hybrid marketer is to be adaptable – open to picking up new skills and always keeping an eye on what’s next.
How to Use SEMrush for Affiliate Marketing by Phillip Brooks, Affiliate Marketing Blog by Geno Prussakov, January 21
When thinking of “must-needed” tools that should be the arsenal of an affiliate marketer, I’m guessing that SEMrush isn’t usually high on most lists. I think that’s a mistake. Using the reports in SEMrush, an affiliate marketer can find a treasure trove of useful information that can help he or she not only identify new opportunities, but also perform competitive intelligence to see what other people are doing within the space.
A tool like SEMrush can be invaluable in determining what kinds of strategies your competitors are using, what has worked for them in the past, and, perhaps more importantly, what has not. ... You can learn just as much from their failures as you do from their successes.