This week in SEMrush's Food for Thought Friday, we're looking at stories about the demise of Internet Explorer and Vine, a TwitterFeed shakeup, the resurrection of Google+ and the Rise of Generation Z.
Let's get to it!
Why Brands Are Ditching Twitter's 6-Second Vine App by Lauren Johnson via AdWeek on December 6, 2015 "Video analytics firm Tubular Labs reviewed Vine, Instagram, Facebook and YouTube accounts of 40 major brands, including Coca-Cola, Target and Dunkin' Donuts. Between September and November, marketers posted 2,500 social videos, and Vine contributed just 113 of those clips—equivalent to 4 percent of branded content."
Move Aside Millenials: Let's Talk Gen Z by Nikki Sun via LinkedIn on December 4, 2015 "…Gen Z has tremendous purchasing power and consists of those who are currently under 20 years of age. At 82 million, this generation is roughly the same size as the Millennial generation and has about $44 billion to spend."
Google+ Changes: What Marketers Need to Know by Kristi Hines via Social Media Examiner on December 8, 2015 “Google+’s new changes are a sure, and comforting sign Google+ is here to stay at least for the undetermined future,” predicted Jesse Stay, author of Google+ Marketing for Dummies. He added, “It shows Google is still putting money and resources into the website, and still sees it as a product worth spending money on.”
Twitter Is Testing Timelines That Aren't in Chronological Order by Rachel Pick via Motherboard on December 12, 2015 "Twitter is experimenting with a new way of sorting your timeline that breaks with the reverse-chronological format it has used since its inception."
Goodbye Internet Explorer, Hello Microsoft Edge by Billy Hoffman via Moz on December 10, 2015 "With the release of Windows 10, the general public can now use Microsoft Edge, Microsoft's new flagship web browser. Microsoft is striking out in new directions with Edge — they're deprecating Internet Explorer for all modern platforms."
Did we miss anything you shared with your colleagues this week? Let us know in the comments.