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Kathleen Garvin

Food for Thought Friday: Killer Content, SEO E-books & Knowledge Graph

Kathleen Garvin

This week we're highlighting an article on how to create a killer content marketing campaign, a collection of free SEO e-books and a new marketing guide on the Google Knowledge Graph.

Read more after the jump.

How To Structure A Killer Content Marketing Campaign by Sean Smith, SEO Nick

Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you.

In this post I’m going to show you how to lay out a killer content marketing campaign, from beginning to end, in a way that I use at SimpleTiger to achieve huge growth for our clients.

SEO EBooks to Download for a Little Extra Motivation by Amanda DiSilvestro, February 19

For some people the best way to learn about a new topic or advance their learning is by sitting down and reading some for a few hours. You get it out of the way and you don’t necessarily have to stare at your computer for hours or spend hours researching different blog posts. Having everything in one place can be beneficial, which is why EBooks are such a great option.

If you’re looking for a different content format to read this year, there are lots of free EBooks about SEO that you can download (although with many paid options). You sometimes have to give your email address to the author of the EBook or subscribe to a blog, but the benefits are definitely worth it in the end.

What Most Marketers Don’t Know: The Knowledge Graph and the Future of SEO by Nate Dame, Propecta

Google’s Knowledge Graph has been changing the search result landscape for years, but some marketers aren’t even aware of it, and few know exactly what it is and how it works. The marketing community in general is still wrestling with what to actually do with the Knowledge Graph, and even some of the SEO-savvy are still scratching their heads.

That is, until today. I am proud to announce the release a first-of-its-kind resource, The Definitive Guide to Marketing with Google’s Knowledge Graph.

Ed. note: I was included in this guide. (Thanks again for the opportunity, Propecta!)

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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