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Food for Thought Friday: Killer Content, SEO E-books & Knowledge Graph

Kathleen Garvin

This week we're highlighting an article on how to create a killer content marketing campaign, a collection of free SEO e-books and a new marketing guide on the Google Knowledge Graph.

Read more after the jump.

How To Structure A Killer Content Marketing Campaign by Sean Smith, SEO Nick

Content marketing is an art, of strategy, planning, analyzing, and following through. Content marketing is about connecting to your audience, through a story, educationally, informatively, and by being entertaining, all while focused on an end goal, for both of you.

In this post I’m going to show you how to lay out a killer content marketing campaign, from beginning to end, in a way that I use at SimpleTiger to achieve huge growth for our clients.

SEO EBooks to Download for a Little Extra Motivation by Amanda DiSilvestro, February 19

For some people the best way to learn about a new topic or advance their learning is by sitting down and reading some for a few hours. You get it out of the way and you don’t necessarily have to stare at your computer for hours or spend hours researching different blog posts. Having everything in one place can be beneficial, which is why EBooks are such a great option.

If you’re looking for a different content format to read this year, there are lots of free EBooks about SEO that you can download (although with many paid options). You sometimes have to give your email address to the author of the EBook or subscribe to a blog, but the benefits are definitely worth it in the end.

What Most Marketers Don’t Know: The Knowledge Graph and the Future of SEO by Nate Dame, Propecta

Google’s Knowledge Graph has been changing the search result landscape for years, but some marketers aren’t even aware of it, and few know exactly what it is and how it works. The marketing community in general is still wrestling with what to actually do with the Knowledge Graph, and even some of the SEO-savvy are still scratching their heads.

That is, until today. I am proud to announce the release a first-of-its-kind resource, The Definitive Guide to Marketing with Google’s Knowledge Graph.

Ed. note: I was included in this guide. (Thanks again for the opportunity, Propecta!)

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Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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Matt LaClear
Great collection of resources here. I'm definitely going to read through each of the free ebooks you listed. I'm constantly working on backlinks for my sites and one of the biggest headaches is keeping track of what's acceptable in Google's eyes and what can come back to haunt you.

That was also pretty interesting about the knowledge graph as well and how Google scrapes the content from some sites and places it right into their search results. I've seen this before and always wondered how it affected the sites the data was taken from and potential advertisers relating to the search phrase as well. With so many changes being made by Google and in the social media space, it's no wonder why so many brands are investing their time and money in building out their mailing lists.

We are already almost three months into 2015 and Google can change it's mind and put a whole industry on it's head at any moment. What other changes do you think are on the way in the coming months?
Matt LaClear
Google is changing whole industries regularly... lyrics, then insurance, diving deeper into all sorts of local verticals including restaurants and movies... and more to come. It's going to be an interesting year!
Kathleen Garvin
Nate Dame
Agreed, Nate!

Thanks for your detailed comment, Matt! Glad you found the resources helpful.
Great article Kathleen, I especially liked the one on the Knowledge Graph. I was talking with some other sites owners in the past about how Google killed off sites that would tell you what time zone it is in different areas, or a simple to use calculator -- in short, Google now answers these questions right within their search results. It will be interesting to see how KG continues to grow and affect sites and their losing reach.
Thanks for the kind words re: the Knowledge Graph post Zac, I appreciate it! I also find the developments fascinating - opportunities and threats in what's happening. Only time will tell!
Kathleen Garvin
Glad you like the KG resource, Zac!
Thanks for mentioning the knowledge graph ebook Kathleen, glad you could be a part of it!
Kathleen Garvin
Nate Dame
Sure thing, Nate! Thanks again for including me!
Thanks for this.. :)
Kathleen Garvin
Darek Moore
Sure thing, Darek!
Kathleen Garvin

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