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Kathleen Garvin

Food for Thought Friday: March Madness, Mobile-Friendly & Content Marketing

Kathleen Garvin

This week we're highlighting articles on content marketing using reader comments, why you need a mobile-friendly e-commerce site, and battle of the March Madness brackets: Google vs. Bing.

Read more after the jump.

Google vs. Microsoft Bing: Search Engines Use Algorithms to Pick March Madness Winners by Taylor Soper, March 19

Who’s better at picking the outcome of men’s collegiate basketball games: Google or Microsoft?

We’ll find out in a month. Both search engines have filled out March Madness brackets based on their own algorithms.

Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site by Tracey Wallace, March 19

Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” are now having to close shop, and once-startup, online-only brands, including Warby Parker and Birchbox, are moving in and opening their doors. Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times.

... What is it then that makes multi-channel retailers of all sizes more successful than their solo-channel counterparts? Simple: a consumer-wide shift in shopping habits.

How To Use Blog Comments To Become A Better Content Marketer by Julie Neidlinger, March 16

Systems like Disqus and Livefyre act like a social network. Each user has a profile, and a record of all their comments across all the blogs they’ve commented on that use these systems. Users can follow profiles, and vote on comments that they deem as valuable.

Blog comments can also be fueled by social networks themselves, such as Facebook or Google+.

In this way, participating in blog comments is quite similar as participating on a social network.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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