This week we're covering stories about new Facebook profile features, targetted email lists in AdWords, and the age-old debate: where should you be spending your advertising budget?
Stop Googling. Let's Talk. by Sherry Turkle via The New York Times September 27, 2015 In a 2015 study by the Pew Research Center, 89 percent of cellphone owners said they had used their phones during the last social gathering they attended. But they weren’t happy about it; 82 percent of adults felt that the way they used their phones in social settings hurt the conversation.
Facebook Starts Letting You Add A 7-Second Looping Video As A Profile Pic by Josh Constine via TechCrunch September 30, 2015 To keep its decade-old social network lively, Facebook is introducing five big changes to user profiles, which are viewed 4 billion times per day.
Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match by Ginny Marvin via Marketing Land September 28, 2015 Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube.
Search vs Social: Where Should You Be Spending Your Advertising Budget? by Thomas Coppen via JeffBullas.com on September 29, 2015 Digital ad spend on the whole across search, social and mobile has never been greater, and it is only going to grow as web usage worldwide, especially mobile, continues to grow. In fact, advertising revenues are expected to grow 10.7% annually to reach $194.5 billion by 2018 (just $20 billion behind predicted TV advertising growth).
That's it for this week. Did we miss any stories you think had a major impact on digital marketing this week? Let us know in the comments