This week's Food for Thought [Black] Friday Edition has stories about new Facebook privacy concerns, changes to LinkedIn groups, search engine market share trends over the past seven years and much more!
Let's jump right in.
Use Storytelling to Explain Your Company's Purpose by John Coleman via Harvard Business Review on November 24, 2015
…while purpose is essential to a strong corporate culture, it is often activated and reinforced through narrative. Individuals must learn to connect their drives to the organization’s purpose and to articulate their story to others.
"Most Used Words" Facebook Quiz is a Potential Privacy Nightmare by Paul Bischoff via Comparitech on November 22, 2014 The "quiz," created by a company called Vonvon.me, has risen to over 16 million shares in a matter of days. It’s been written about in the Independent, Cosmopolitan, and EliteDaily. Sounds fun, right? Wrong. That’s over 16 million people who agreed to give up almost every private detail about themselves to a company they likely know nothing about.
LinkedIn Group Changes: What Marketers Need to Know by Viveka von Rosen via Social Media Examiner on November 24, 2015 LinkedIn completely overhauled its groups interface, so the desktop and app versions are the same. The Groups app is available on iOS, and the Android version is coming soon. While both the website and app are user-friendly, the functionality on desktop has decreased.
One in Five Kids Believe Search Engine Results Are Always True by John Zorabedian via Naked Security on November 23, 2015 About one in five children aged 12 to 15 believe that information found in search engines like Google or Bing must be true. In fact, more kids are more likely in 2015 vs. 2014 to believe various kinds of online information are always true, according to a study just out from Ofcom, the UK regulator of media and communications industries, which has been tracking kids’ and parents’ media habits since 2005.
Search Market Share In October 2015 Looks a Lot Like It Did in October 2008 by Greg Sterling via Search Engine Land on November 23, 2015 Search market share was in nearly the same place in October 2008. Google controlled roughly 64 percent of search query volume, and the number two site had 20 percent. Of course, that number two player was Yahoo at the time. Today, it’s Bing/Microsoft. In addition, AOL and Ask had a larger share of search seven years ago, which has largely been transferred "up-market."
Did I miss anything you and your colleagues talked about around the water cooler this week? Let me know in the comments!