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Kathleen Garvin

Food for Thought Friday: Pet Bloggers & LinkedIn Update

Kathleen Garvin

This week, we're highlighting articles on the new LinkedIn "Who's Viewed Your Page" update, using Google Keyword Planner for pet blogging and designing content remarketing campaigns that get results.

Check out the three posts we highlighted, and let us know what you think!

LinkedIn Now Shows You Why Someone Viewed Your Profile by Mona Zhang, October 6, SocialTimes

LinkedIn announced a new feature today that allows users to see more information about why someone viewed his or her profile. The new addition to “Who’s Viewed Your Profile” will show what actions a user took that led to a profile view, such as updating a profile or joining a group.

From the announcement:

Which action led to an increase in views by the type of people you want to get in front of? Layering who is looking at your profile over the actions you have taken lets you focus on the actions that are most relevant to your professional goals, maximizing the engagement your profile receives. In turn, this increased engagement can lead to more opportunities for you.

So, for example, if you are trying to attract new clients or business leads, you can see how many potential partners looked at your profile after you joined an important industry group. Or, if you’re looking for a new job, you can look at your insights graph to see whether adding a skill to your profile or endorsing a peer gave you a bigger bump in views by recruiters.

LinkedIn snapshot*Here's my personal LinkedIn page for reference.

Using Google Keyword Planner for Pet Bloggers by BlogPaws, October 7

Whether or not your niche has been defined, something that unites us all as pet bloggers is wanting to increase our traffic and staying ahead of the curve in order to do so. On a regular basis, it is helpful to take time and identify the keywords that will keep traffic coming to your pet blog. The Google Keyword Planner is one tool that allows bloggers to determine what is and might work best for their blogging goals.

How to Design Content Remarketing Campaigns That Actually Work by Larry Kim, October 9, Hubspot

You know content marketing works, so you've been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.

And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It's not always because they're not interested in your message — so how do you recapture those viewers who left your site?

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you're not doing it, you're leaving money on the table.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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