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Food for Thought Friday: Quizzes, Hashtags & Pirate

Kathleen Garvin

This week we’re featuring articles on incorporating quizzes into your content marketing, an infographic on the evolution of the hashtag and an analysis of Google's Pirate filter.

Want to learn more? Check out these three posts after the jump!

A Handy Guide to Using Quizzes in Your Content Marketing by Josh Haynam, November 18, MarketingProfs

Quizzes are a content type fundamentally different from, say, articles or videos: You aren't broadcasting your knowledge to an audience; instead, you are having a conversation with each individual quiz taker in a one-on-one setting. That's a big part of the reason that quizzes have become so popular, but that also means quizzes have to be created in a new and different way.

After helping more than 2,000 brands create quizzes at Interact, I've crunched a lot of numbers to discover the best methods for building amazing quizzes that generate response and traffic.

The Evolution of Hashtags [Infographic] by Irfan Ahmad, November 19, Social Media Today

This infographic, created by leapagency, will walk you through the history of hashtags. See, how a common # symbol turned into a global icon. Check out the above link!

hashtags 101 

A Thorough Data Analysis of Google's Pirate Filter by Eric Van Buskirk, November 19, Search Engine Journal

The first “Pirate” filter rolled out in August 2012. It purportedly caught websites with large numbers of complaints submitted against them for copyright infringements. For two years, copyright advocates cried foul, asserting the penalty — which is similar to better known algorithm updates like Penguin and Panda — was more of a tap than the slap they hoped to see websites publishing pirated media face.

The data analysis I conducted corroborates this claim: the first Pirate filter did nothing significant to penalize torrent websites. I chose torrent sites for scrutiny because, as a group, they have the largest number of complaints filed against them online, as well as in the courts.

Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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