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Food for Thought Friday: Ranking Signals, Content for E-commerce & Data-backed Headlines

Kathleen Garvin

This week we’re highlighting three articles on Google ranking signals, how to use targeted content for e-commerce to stay competitive, and an infographic on creating great headlines.

Miss these stories? Read more after the jump.

Google: We Still Have Over 200 Search Ranking Signals by Barry Schwartz, Search Engine Roundtable, May 11, 2015

Google has been giving the line to the public that says they have over 200 signals they use as part of their ranking algorithm. Google is sticking with that, even after over ten years or so.

Google has of course added, removed, tweaked and modified many of those signals over the years. In fact, many signals have signals within them. So if you think of it, are you mobile friendly has various ways and signals to determine if a site is mobile friendly or not. This goes for all of Google's signals.

How to Use Dynamic & Targeted Content to Stay Competitive in e-Commerce by Nadav Dakner, Crazy Egg, May 14, 2015

Basically, customers have become savvier when it comes to online transactions. As belts have tightened over the previous decade, online buyers have developed a skill in finding the best deals.

In a brick-and-mortar setting, retailers would be able to assess each potential customer browsing the store. Sales staff will offer different incentives to different customers in order to make products more attractive.

In the same way, you need a way to automate your e-commerce platform so potential customers are shown offers that are appropriate for them.

A Data-Backed Approach to Writing Great Headlines [Infographic] by Lindsay Kolowich, HubSpot, May 13, 2015

When you write a blog post, how much effort do you put into the title?

All too often, the answer to this question is "Not much at all."

... Sound familiar? Then you're neglecting a critical component of your content strategy. Think about how many more people read the title of your blog post than who click through to actually read it. It's the very first impression you can make on people -- and, often, it's the deciding factor for whether or not they'll read your post at all.

One crucial way to get more people to read your blog posts is by writing effective titles and headlines. But we know that's easier said than done -- which is why we teamed up with Market Domination Media to create the infographic below. Check it out to learn which words drive people to click on your content, engage with it, and convert into leads and customer. You'll also learn which title length is best for social, for search, for clickthrough rate, and for best post-click engagement.

Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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An experienced member who is always happy to help.

I'm back. I have lots to catch up on.
Kathleen Garvin

Asks great questions and provides brilliant answers.

Rob Wilson
That you do! Hope the move went well. :)

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