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Kathleen Garvin

Food for Thought Friday: Repurposed Content, a Win for Yahoo & CEOs on Social

Kathleen Garvin

This week, we're sharing articles with tips on how to repurpose content, some good news for Yahoo Search and an infographic on CEOs on social media — where are they?!

Continue reading after the jump.

Falling Behind on Content? Catch Up With These Content Repurposing Tips by James Anderson, TopRank Online Marketing Blog, January 5

But you know content is important to your business, and you’re definitely not alone: 86% of B2B companies are using content marketing. If you find yourself behind in your planning of content for your company’s blog these first few weeks after the holidays, you should consider repurposing content that performed well in 2014.

... Repurposing can take the form of a summary of successful content, a breakdown of larger content into smaller blog posts, or even a wrap-up of smaller pieces of content into a larger presentation or eBook.

Yahoo Achieves Its Highest Search Share Since 2009 by Mike O'Brien, Search Engine Watch, January 7

Yahoo achieved its highest U.S. search share in more than five years last month, according to Web traffic analytics provider StatCounter.

In December, Yahoo's share of the U.S. search market was 10.4 percent, a jump from 8.6 percent in November. The nearly-two-point increase came at the expense of Google. From November to December, Google's U.S. search share dropped from 77.3 percent to 75.2 percent, the lowest it's ever been recorded by StatCounter Global Stats. Since 2008, Global Stats has been tracking global search statistics based on more than 15 billion page views on more than 3 million websites per month.

Infographic: 68 Percent of CEOs Have No Social Media Presence by Kristin Piombino, Ragan, January 9

Almost 70 percent of Fortune 500 CEOs have no social media presence, an infographic from CEO.com and Domo reports.

The infographic illustrates the results the 2014 Social CEO Report, a survey of how top CEOs use social media. ... And frankly, most of them don't.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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