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Food For Thought Friday: Smartphone Rankings, Competitive PPC & Links

Kathleen Garvin
Food For Thought Friday: Smartphone Rankings, Competitive PPC & Links

This week we’re highlighting three articles on how to check smartphone rankings, competitive PPC intelligence and 11 ways to get authority links for your new blog

Miss these stories? Read more after the jump.

From SEO Tools To Emulation To Devices, How To Check Smartphone Rankings As Google’s Mobile-Friendly Algorithm Rolls Out by Glenn Gabe, GSQi, May 1, 2015

Now that the mobile-friendly algorithm has rolled out, I have received a lot of questions from business owners about how to best check their mobile performance over time. For example, how to identify mobile rankings fluctuations, how to view trending for mobile search traffic, which tools can help track those changes, etc. I’ve decided to focus on smartphone rankings in this post.

Below, I have provided five ways you can identify and track changes to your mobile rankings over time. And to clarify, I am referring to smartphone rankings, and not tablet. Tablet rankings are not being impacted by the mobile friendly algorithm, which I know has confused some people. By using the steps below, you should be able to gauge the impact of the mobile-friendly algorithm on your website(s). Let’s jump in.

5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition by Jamie Smith, Search Engine Watch, May 1, 2015

PPC advertising is very competitive.

Not only do you compete with direct competitors, but you also compete against large businesses that drive up the cost per click for the terms you make money from.

... With competitive PPC intelligence, you learn which terms your competitors are bidding on, what ad copy they’re using, and which landing pages they’re directing traffic to. You also learn things like approximately how much they’re spending on PPC ads and what SEO terms they’re ranking for.

You need links to rank highly in Google. Here are 11 effective ways for new bloggers to get high-quality incoming links.

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Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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Blocknessmonster
I really liked your inclusion of the article on Mobile ranking, but it totally leaves out Mobile Search apps and most users are searching in apps and not the web. No one used yelp.com, foursquare.com or maps.google.com on their phones. They are using apps.

How do you track your search rankings in apps?
Kathleen Garvin
Blocknessmonster
Hi Blocknessmonster! Good point. I'd advise you to direct that question to Glenn directly on his article and ask for his thoughts.
Blocknessmonster
Kathleen Garvin
I will! My company developed a product called MobileHorizons. Its keyword ranking software that scrapes those mobile search apps I mentioned above and gets you search rankings and screenshots of the apps results pages.

I put a blog up on LinkedIn about it
https://www.linkedin.com/today...

or you can check it out for free at www.mobilehorizons.com

And if you guys really like the data and want to scrape more apps, we have an API as well!
Kathleen Garvin
Blocknessmonster
Wow - sounds very interesting! If you'd be interested in writing about keyword ranking for the SEMrush blog, I'd love to chat more. You can send an email to [email protected] and put my name in the subject line.
Blocknessmonster
Kathleen Garvin
All set Kathleen! Thank you. I emailed you.