This week we’re highlighting three articles on how to check smartphone rankings, competitive PPC intelligence and 11 ways to get authority links for your new blog
Miss these stories? Read more after the jump.
From SEO Tools To Emulation To Devices, How To Check Smartphone Rankings As Google’s Mobile-Friendly Algorithm Rolls Out by Glenn Gabe, GSQi, May 1, 2015
Now that the mobile-friendly algorithm has rolled out, I have received a lot of questions from business owners about how to best check their mobile performance over time. For example, how to identify mobile rankings fluctuations, how to view trending for mobile search traffic, which tools can help track those changes, etc. I’ve decided to focus on smartphone rankings in this post.
Below, I have provided five ways you can identify and track changes to your mobile rankings over time. And to clarify, I am referring to smartphone rankings, and not tablet. Tablet rankings are not being impacted by the mobile friendly algorithm, which I know has confused some people. By using the steps below, you should be able to gauge the impact of the mobile-friendly algorithm on your website(s). Let’s jump in.
5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition by Jamie Smith, Search Engine Watch, May 1, 2015
PPC advertising is very competitive.
Not only do you compete with direct competitors, but you also compete against large businesses that drive up the cost per click for the terms you make money from.
... With competitive PPC intelligence, you learn which terms your competitors are bidding on, what ad copy they’re using, and which landing pages they’re directing traffic to. You also learn things like approximately how much they’re spending on PPC ads and what SEO terms they’re ranking for.
You need links to rank highly in Google. Here are 11 effective ways for new bloggers to get high-quality incoming links.