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Kathleen Garvin

Food For Thought Friday: Smartphone Rankings, Competitive PPC & Links

Kathleen Garvin

This week we’re highlighting three articles on how to check smartphone rankings, competitive PPC intelligence and 11 ways to get authority links for your new blog

Miss these stories? Read more after the jump.

From SEO Tools To Emulation To Devices, How To Check Smartphone Rankings As Google’s Mobile-Friendly Algorithm Rolls Out by Glenn Gabe, GSQi, May 1, 2015

Now that the mobile-friendly algorithm has rolled out, I have received a lot of questions from business owners about how to best check their mobile performance over time. For example, how to identify mobile rankings fluctuations, how to view trending for mobile search traffic, which tools can help track those changes, etc. I’ve decided to focus on smartphone rankings in this post.

Below, I have provided five ways you can identify and track changes to your mobile rankings over time. And to clarify, I am referring to smartphone rankings, and not tablet. Tablet rankings are not being impacted by the mobile friendly algorithm, which I know has confused some people. By using the steps below, you should be able to gauge the impact of the mobile-friendly algorithm on your website(s). Let’s jump in.

5 Ways to Use Competitive PPC Intelligence to Dominate Your Competition by Jamie Smith, Search Engine Watch, May 1, 2015

PPC advertising is very competitive.

Not only do you compete with direct competitors, but you also compete against large businesses that drive up the cost per click for the terms you make money from.

... With competitive PPC intelligence, you learn which terms your competitors are bidding on, what ad copy they’re using, and which landing pages they’re directing traffic to. You also learn things like approximately how much they’re spending on PPC ads and what SEO terms they’re ranking for.

11 Ways to Get Authority Links for Your New Blog by Neil Patel, Neil Patel, April 28, 2015

Blogging is a surefire way to get quality links. According to HubSpot, businesses with a consistent blogging habit get up to 97% more inbound links.

But if you’re a new blogger, you may wonder how you can get authority links to your blog. There is no one “right way” to get links, but I can show you some proven techniques that do work.

Some of the link building strategies that worked in 2013 are no longer effective. In fact, you could be penalized if you try some of them – forums, directory submissions, and so on. The links you really want are those that come from great content that helps people.

You need links to rank highly in Google. Here are 11 effective ways for new bloggers to get high-quality incoming links.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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