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Food for Thought Friday: SSL & Authorship

Kathleen Garvin

SSL and Google Authorship made headlines this week. Check out the three articles we highlighted, and share your thoughts with us in the comments!

An In-Depth Guide To Google SSL Security & SEO by Mani Karthik, August 31, DailySEOblog

On August 6, 2014 came an announcement by Google that SSL is going to be a ranking signal from now on. As SSL becomes a ranking signal, the web is likely to become more secure and SEO strategies would change as a result. That said, there are over 200 ranking factors that determine where your site would sit in Google’s index.

Were Your Google Authorship Efforts All For Nothing? by Chris Crum, September 2, WebProNews

Google introduced authorship support over three years ago, leading webmasters and anyone concerned with SEO to jump through a new set of hoops to make sure their faces were visible in Google search results, and hopefully even get better rankings and overall visibility in the long run. Now, Google has decided to pull the plug on the whole thing.

The Complete Google Leaked PANDA Do and Don’t LIST - 2011 to Present by Josh Bachynski, (updated) August 26, The Moral Concept

Google sets the Panda SEO rules according to their subjective standards which they do not outright publish other than a list of vague, unhelpful, questions.Back in March, Matt Cutts and I had a discussion about the ethics of panda. My argument was it was immoral for Google to obfuscate the details of a quality algorithm.

Ed note: Are SEOs well within their right to be frustrated with the changes Google recently announced? Or, should we take a page from Rae Hoffman's tweet and "stop being so reactive"? Let us know!

Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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