This week we're sharing articles on Twitter's deal with Google, the problem with buyer personas in content marketing (and what you can do about it) and SEMrush's SEO Week!
Read more after the jump.
Twitter Strikes Deal With Google, What It Means For You by Cory Torrella, LinkedIn, February 5
In case you haven’t heard: “In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal providing Google access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday.”
According to all the tech news sites, this is great news for Twitter stock and their investors. But what does it mean for businesses and marketers?
The Big Problem with Buyer Personas in Content Marketing and What to Do About It by Marcus Sheridan, The Sales Lion, February 6
4 simple principles that are timeless but quite misunderstood in this space:
- Listen (Are you obsessed with the way your prospects and customers ask questions? Are you obsessed with their pain points? Are you obsessed with the way they think, feel, and act with respect to *their* needs.)
- Communicate (Do you talk, write, and speak in a way your audience not only understands you, but says, “This person gets me.”
- Teach (Do you see yourself as a teacher, truly in it for the student (customer) or are you more interested in you, your product, and your glorious company?)
- Help (Are you constantly thinking about how you can help your prospects and customers solve their problems?)
If you look at those 4 principles, hopefully you’ll see it’s a natural byproduct to understand/identify your personas.
Bonus: Join SEMrush for SEO Week! by Kathleen Garvin, February 4
We love SEO and education so much, we decided to dedicate a whole week to it!
From Monday, February 9 to Friday, February 13, SEMrush will host SEO Week. Join us for webinars with an all-star SEO roundtable, Aleyda Solis (in Spanish), Nicole Munoz, Nick Eubanks, Paddy Moogan, Martin Shervington, Adam Vowles, Charlie Williams, Jono Alderson and more. When you register and attend, you’ll also be eligible to win some great giveaways!