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Kathleen Garvin

Food for Thought Friday: Twitter CEO, SMB Websites & Shopify

Kathleen Garvin
Food for Thought Friday: Twitter CEO, SMB Websites & Shopify

This week we’re highlighting articles on Twitter's CEO resigning, six questions your small-to-medium-sized business should answer and news about the Facebook-Spotify partnership.

Miss these stories? Read more after the jump.

Twitter’s CEO Dick Costolo Chooses To Step Down, Jack Dorsey Named Interim CEO, Shares Up 3% by Josh Constine, TechCrunch, June 11, 2015

After years of user-growth struggles, Twitter just announced that its CEO Dick Costolo has chosen to step down July 1, though he’ll remain on the board. Twitter co-founder and Square CEO Jack Dorsey will be the interim CEO.

... The stock market initially responded favorably to the change, with Twitter’s share price up 7 percent in after-hours trading, but it now declined to just 3 percent up. That’s after its stock plummeted 18 percent six weeks ago following an earnings miss in Q1. User growth was up just 4.86 percent since the previous quarter to bring Twitter to 302 million users.

6 Questions Your SMB Website Should Answer (Guest Post) by Tara Clapper, Fannit, June 8, 2015

If you’re creating or managing a website for your small or medium-sized business, you’ve likely got a great deal of information and enthusiasm to convey.

However, if your website doesn’t answer these six questions immediately, you’re probably losing business.

Facebook Partners With Shopify to Launch Its Own ‘Buy’ Button by Matt Southern, Search Engine Journal, June 10, 2015

It was announced that Shopify and Facebook are teaming up to launch a ‘Buy’ button that will enable people to buy items found in the news feed without having to leave the world’s top social network.

This feature has been in the works for some time now, dating back to July 2014. It was initially reported that Facebook would be teaming up with Stripe, the company that powers Twitter’s Buy button, but it looks like Facebook has decided to go a different route.

... Built with user privacy in mind, Shopify promises that making purchases through Facebook is safe and secure. Whether or not you want to save payment information with Facebook for future purchases is entirely up to you. However, saving you payment information is said to make purchasing easier, especially on mobile.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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