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Food for Thought Friday: Webinar ROI & What's New in SEO

Kathleen Garvin

This week we're highlighting articles on webinars that convert (with expert input), a roundtable discussion on what to expect this year in SEO, and one woman's experience in the personal essay, "SEO, Sales, and Sexism."

Read more after the jump.

15 Lessons On Creating Compelling Webinars That Convert by Henley Wing, BuzzSumo, March 3

Here at BuzzSumo, we’re obsessed with finding ways to convert our leads into customers. We obviously invest time on customer service and educational content, but the most effective method of converting – by far – is through a webinar. In fact, the conversion rate of webinar attendees to paid customer is a robust 20%. ...

... Since webinars are so crucial to converting users, we decided to ask some successful brands like Buffer, Hubspot, and Hootsuite for their secrets to creating compelling webinars. Here are 15 lessons from the best at what they do.

SEO, Sexism, and Sales – I’m Not Your “Sweetie” by Ashley Penrod, Linkerati, March 4

... I work at a startup SEO link building firm in Boise, Idaho. I was the first woman on the sales team and I have never been treated differently; neither flirted with, nor treated as incompetent in comparison to my male colleagues.

I was utterly shocked when I attended my first sales trade show in New York. I was treated not only like a piece of meat, but also like I had no place in this world of business. I was catcalled, shamelessly hit on, and had men emailing me (from my business card) asking for dates, affairs, and one night stands… all in this “business” setting. All without a second thought to my refusal, and blatant “no’s”. Not one of those men would listen to “no.”

I didn’t know what to do.

(Video) What's New In SEO? Trends 2015 Panel Discussion

2015 can be a record year for your digital marketing efforts.

But, Google's radical changes in 2014 - algorithm updates, Answer Boxes, Knowledge Graph - can be overwhelming to hardworking search marketers. Learn from some of the best SEOs whose experience creates success for themselves and others, everyday.

SEMrush is proud to host these respected experts in a roundtable discussion about the top challenges we'll face and dynamic solutions for SEO in 2015. Watch this video with Nicole Munoz, SEMrush's own Michael Stricker, Nicholas Chimonas, Nick Garner, Steve Rayson and Brian Massey.

Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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