In this week's installment of Food for Thought Friday we're looking at stories about Yahoo & Google getting the band back together, Amazon cracking down on fake reviews (again), Facebook's sleuths on the case against government-sponsored hacking, and the possible return of Google authorship.
Read more after the jump!
Yahoo & Google Together Again In New Search Deal by Danny Sullivan via Search Engine Land on October 20, 2015 Reunited, and it feels so good. Well, we’ll see if that line from the classic song plays out for Yahoo, which has revealed it wants to be together with Google again in a deal for search results. The deal excludes Europe, almost certainly to avoid anti-trust issues there. It also will depend on US Department of Justice approval.
Using Kickstarter for SEO: A Case Study by Chuck Price via Search Engine Watch on October 19, 2015 Parasite hosting in this case, refers to the self-publishing of content on a powerful third-party website. The aim is to take advantage of the established website’s trust and authority in order to boost one’s own organic search results. From a marketing perspective, the SEO benefit may, in some cases, exceed the value of the funding.
Facebook Will Warn You If The Government Is Hacking Your Profile by Stan Schroeder via Mashable on October 19, 2015 A hacker or spammer can do some serious damage to your Facebook account — but what about the watchful eye of the government over your private messages? Facebook said it will begin warning users if it detects a user's account is being targeted or compromised by a nation-state or a state-sponsored actor.
Amazon Files Suit Against 1,000 Fiverr Users Over Fake Product Reviews by Jacob Demmitt via GeekWire on October 16, 2015 Amazon continued its war against fake product reviews on Friday, filing a lawsuit against more than 1,000 people it says offered to write fake reviews of products listed on Amazon’s e-commerce platform for $5 each through online marketplace Fiverr.com.
Will Google Bring Back Google Authorship? by Mark Traphagen via Moz on October 22, 2015 Recently, Google Webmaster Trends analyst Gary Illyes surprised many of us with a remark he made during his keynote Q&A with Danny Sullivan at SMX East in New York City. Illyes said that he recommended webmasters not remove the rel=author tag from their site content. Google ended support of this feature in August 2014.The phrase that made everyone sit up and say, "Did he just say that?" was this: "...because it is possible Google might make use of [rel=author] again in the future."
That's it for this week. Did we miss any stories you and your colleagues were talking about? Let us know in the comments or tweet us @SEMrush!