This week we’re highlighting articles on the end of Yahoo Maps, five conversion hacks for your landing pages and how to turn any YouTube video into a GIF easily.
Miss these stories? Read more after the jump.
It's The End Of The Road For Yahoo Maps by Barry Schwartz, Search Engine Roundtable, June 5, 2015
[Ed. note] Barry Schwartz wrote about Yahoo removing the Yahoo Maps website at the end of June, and linked to the official announcement.
I don't blame them, both Google, Bing and Apple are investing big time into their maps product and for Yahoo to go down that route and try to compete would be a big deal.
Local SEOs wonder if this will have an impact on the Yahoo Local business listings product but I don't think it will, not at least anytime soon.
Are Landing Pages Killing Your Conversion Rate? by Larry Kim, Search Engine Watch, June 3, 2015
If you're stuck in low single digits and celebrating every .5 percent increase as a big win, I'm inclined to say that landing pages are, in fact, killing your conversions. See, if you're doing the same old things you've always done but expecting different results... well, there's an old saying about the definition of insanity that fits that bill.
However, if you want to make the types of meaningful landing page optimizations that can boost your conversion rates by 3x, 5x or 10x, check out these 5 conversion hacks.
Turn Any YouTube Video Into A GIF By Just Adding “GIF” To The URL by Greg Kumparak, TechCrunch, August 14, 2014
[Ed. note] I came across this article today, but was surprised to see it was almost a year old. However, *mind blown* when I tried it out for myself, and I wanted to share it with you too!
Want to turn something on YouTube into a GIF, but don’t want to futz with downloading third-party apps or digging around for an online converter?
Here’s a handy, easy to remember trick: just add “GIF” to the beginning of the URL. After “www.” and before “youtube.com.”