It's that time again, welcome to Food for Thought Friday for November 6, 2015!
This week's stories: How crappy is your content?; Is Google's strategy to connect Indonesia to the world-wide web full of hot air?; Is this the end of Google's Chrome OS as we know it (and do you feel fine)?; and finally, Internet retailer Wayfair.com makes some interesting discoveries about organic search in a great case study from Search Engine Land.
Let's jump in!
Content is Crap, and other Rules for Marketers by Greg Satell for the Harvard Business Review on October 30, 2015 The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. Clearly, things need to improve. Here are four places to start, based on the most common mistakes I see digital marketers make:
Google Hopes to Connect Indonesia to the Web with Internet-Beaming Balloons by Tom Hale via IFL Science on October 30, 2015 … the company said: “The Internet is still out of reach for too many people, but we’re making progress. If all goes well, soon many more millions of people in Indonesia will be able to bring their ideas, culture and businesses online. At that point, the sky’s the limit.”
Google to Fold Chrome Operating System into Android by Alistair Barr via The Wall Street Journal on October 29, 2015 Google engineers have been working for roughly two years to combine the operating systems and have made progress recently, two of the people said. The company plans to unveil its new, single operating system in 2017, but expects to show off an early version next year, one of the people said.
The Surprise Discovery Wayfair Made about Organic Rankings and Conversions by Alex Stein via Search Engine Land on November 4, 2015 After a Google algorithm update boosted its rankings, e-commerce retailer Wayfair discovered that ranking #1 is even more crucial than previously thought. Wayfair's Alex Stein shares his findings.
Did I miss anything you and your colleagues talked about around the water cooler this week? Let me know in the comments!