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Food for Thought Friday: Authority & Content Strategy

Kathleen Garvin
Food for Thought Friday: Authority & Content Strategy

We read some great articles on how to become an industry authority when you're not a well-known expert, how to generate 74% more search traffic, and what one popular site experienced when they made the shift to https.

Check out the three articles we highlighted, and let us know your thoughts in the comments!

How to Get Interviewed by Popular Blogs (Even If You’re Not a Big Shot) by Ann Smarty, September 11, Boost Blog Traffic

Appearing as a featured expert in a group interview on a popular blog is one of the most efficient ways to raise your profile and gain authority online.

The following are just some of the benefits:

  • Increased exposure – You build your personal brand and raise your visibility in your niche (which results in more followers and mentions).
  • Greater authority – Your quote appears alongside recognized and trusted experts, which brings powerful authority by association.
  • Valuable links – You build powerful editorial links from established blogs, which also generate referral traffic* (and may result in long-term SEO benefits).
  • More opportunities – As explained above, experts featured in popular interviews are often among the first chosen for future round-ups and other projects (that’s the rich-get-richer concept).

SEO Mysteries, Content Upgrades and More: Buffer August Content Report by Courtney Seiter, September 17, Buffer

The month of August gave the Buffer Crafters an unexpected SEO mystery to solve. When Google announced that https would become a ranking signal, we switched our Buffer Social blog over to https—and subsequently lost about 90% of our organic traffic!

organic traffic Google Analytics Buffer

Image credit: Buffer

Ed. note: What did you think of these three stories? If you made the switch to https last month, did you encounter any problems?

Kathleen Garvin

Asks great questions and provides brilliant answers.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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