This week we’re featuring articles on content marketing's "clickbait problem," Instagram surpassing Twitter in the number of monthly active users and one marketer's look at Neil Patel's top WordPress plugin picks (say that three times fast).
Read more after the jump!
Content Marketing's Clickbait Problem is Fueled by an Addiction to Clicks by Jason Abbruzzese, December 10, Mashable
Clickbait has recently become a flashpoint, with Facebook announcing a crackdown on it, and BuzzFeed proclaiming that it "doesn't do" clickbait.
It's an issue that is well-recognized in the marketing community. Barry Feldman, an online marketing consultant, said the promotion of clickbait has as much to do with poor-quality content, as it does with tricking users into clicking.
It’s Official: Instagram Is Bigger Than Twitter by Vindu Goel, December 10, The New York Times
Instagram announced Wednesday that it now has 300 million monthly active users, up 50 percent in just nine months...
...Instagram’s rapid growth, while impressive, is hardly surprising. Visual posts, and especially video, have become the hottest growth area in social networking. Facebook has been changing its news feed over the past year to better showcase video content, and Twitter is focusing more on building up its Vine short-video service. Advertisers are also demanding more video options, and online services are hustling to meet that demand.
Neil Patel’s Favorite WordPress Plugins by Nate Dame, December 11, Propecta
WordPress plugins have entirely revolutionized web design. The right combination of plugins can take a developer or website to the next level. Recently, Neil Patel — co-founder of Hello Bar, KISSmetrics, and Crazy Egg — shared his top five WordPress plugins with WPKube. Here’s what he had to say, where I agree and disagree, and one I would add.