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Kathleen Garvin

Food for Thought Friday: Copyblogger, Yahoo & Instagram

Kathleen Garvin

This week, we're highlighting articles on Copyblogger's decision to delete their Facebook, Yahoo's plans for content marketing and Tumblr, and tips on how to improve your Instagram page.

Check out the three posts we highlighted. Did they resonate with you? Let us know in the comments!

Facebook crossed outWhy Copyblogger Is Killing Its Facebook Page by Erika Napoletano, October 17, Copyblogger

Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work?

That’s how Copyblogger has felt about its Facebook page for quite some time.

As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience.

Yahoo Hunts Brand Partners for Next Wave of Tumblr-based Content Marketing Services and Ramps Up Programmatic Ad Offering by Jessica Davies, October 14, The Drum

Yahoo is on the hunt for brand launch partners for its latest slate of content marketing services for Tumblr, as it continues with plans to monetize the social network.

The move will see the Yahoo and Tumblr teams work closely with advertisers to help plan and execute branded content experiences across the platforms, while also measuring campaign ROI.

The news marks the second major push from Yahoo to monetize Tumblr following its $1.1bn acquisitions last year, having rolled out Native Ad sponsorships for Tumblr in the US this summer.

How to Make Instagram Actually Work For You by Jenn Herman, October 13, Jenn's Trends

This is one of the questions I get all. the. time. People may love Instagram. Or they may not get it at all. But either way, they all want to know how they can actually make Instagram work for them and their business. Because, really, isn’t it only all about photos?

Yes… and no.

So, here, in a sort of a wrap up of content, is how to make Instagram work for you!

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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