Food for Thought Friday: Exact Match & Visual Content

Kathleen Garvin

We read (and watched!) great content on exact match, blog design and image apps this week. Check out the three articles we highlighted, and share your thoughts with us in the comments!

Keyword Research and Targeting Without Exact Match - Whiteboard Friday by Rand Fishkin, September 5, Moz

Whatever the motives behind Google's recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today's Whiteboard Friday, Rand talks about the implications of the change, and offers tips for the most effective research going forward.


How to Develop a Persuasive Blog Design by Neil Patel, September 8, Crazy Egg

Persuasion is the underlying art of life. Whether we are developing code, creating PSDs, optimizing title tags, or shooting video, we are engaging in some form of persuasion.

If you are a designer or developer, I challenge you to think of yourself in a new way. You are a master of persuasion.

In today’s content marketing economy, blogs are the medium of persuasion. It logically follows that a blog’s very design must be persuasive. It’s not enough to simply have powerful copy. We need persuasive design.

8 Visual Content Apps to Create Stunning Images and Videos by Olga Andrienko, September 11, Social Media Examiner

Do you want to present visual messages in new ways? Are you looking for new design tools to help you create visual content?

Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences.

In this article [you'll learn] eight design resources and tools that can help you create visual content quickly and easily.

Ed note: What tools do you use to create visual content? Are they user friendly? Let us know in the comments!

Image credit: Moz

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Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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