This week we’re featuring articles on Verizon's failed foray into content marketing, Yahoo search on Firefox and one study on content marketing budgets for 2015.
Check out these posts after the jump! Despite Surging Popularity, Content Marketing Is a Fraction of 2015 Budgets by Michael Sebastian, December 3, Advertising Age
In a recent survey, 52% of marketers said one-quarter or less of their 2015 marketing budget is dedicated to content. The survey, which asked 601 marketers about their tactics around content, comes from Contently, a company that licenses software to brands to help them manage content-marketing projects and connects these companies with freelance writers.
Yahoo Sees Jump in Firefox Searches by Mike O'Brien, December 5, Search Engine Watch
Just days after Yahoo replaced Google as the default search engine on Firefox as part of a five-year Mozilla partnership, Yahoo search was used three times as often on Firefox 34 than Firefox 33, according to website analytics company StatCounter.
The report found that on December 2, American Firefox users predominantly searched with Google, though significantly less so as they upgraded to version 34: 63.5 percent, versus the previous 82.1 percent. Bing searches also went down slightly, while Yahoo made up the difference, jumping from 9.6 percent to 29.4 percent.
Verizon Kills Its Content Marketing Baby by Mark Bergen, December 3, Advertising Age
Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched. ... The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice. For several weeks, SugarString published articles on technology, culture and politics, with Verizon's logo attached to the bottom of the page. But in late October, the carrier ran into a backlash, after the site's editor (erroneously, according to Verizon) told aspiring writers that coverage of net neutrality and espionage were barred.